Tips For Identifiying A Home Based Big Money Business
Il y a 17 ans
samedi 31 janvier 2009
vendredi 30 janvier 2009
Here are 4 Easy Ways To Cause an Explosion in Your Advertising Response
Have you ever spent days, weeks, even a month or more slaving away at producing what you thought would be a blockbuster sales letter or ad... only to find it was a total flop?
I know I have.
Or maybe you forked over thousands to a traditional ad agency or marketing firm, only to get the same dismal result?
If so, then listen up.
Recently I was reviewing a collection of some of the greatest sales letters and ads, written by some of the world's best copywriters, and found that there are a number of techniques that they managed to use repeatedly, to get killer results in their advertising efforts.
Upon further review of my "losing" ads, I almost always found that I had completely neglected to use, or use effectively, one or several of those response boosting techniques.
In this article, I'll reveal four of those powerful techniques you can easily use, to vastly improve the response and profitability of your next advertising
campaign.
1. Use of powerful adjectives and action verbs. Using lots of descriptive words and action verbs in your copy, will submerge your readers in a total sensory experience which allows them to vividly see, feel, taste, touch and smell all of the benefits your product or service has to offer.
Here's an example...
"This deep conditioning treatment will moisturize and strengthen your hair." is a start, but it's not good enough. Using more powerful adjectives and action verbs to describe those benefits, you might say something like this... "This all-natural deep conditioning treatment will replenish moisture-robbed hair, penetrating deep into the strand itself to strengthen it from root to tip. Leaving you with healthy, beautiful, silky-smooth hair."
2. The masterful use of well-crafted similes and metaphors. This might be one of the most powerful copywriting techniques you could ever use. Metaphors allow you to make a direct comparison between two seemingly different objects, as if they were related.
Need an example?
"Having a sprinkler system in your home can dramatically reduce the chances of a fatal fire." This isn't bad, but look at how a metaphor transforms this statement: "Having a sprinkler system is like having a virtual firefighter in your home. It dramatically reduces the chances of a fatal fire."
3. Apply the benefits of the product to the reader. Paint your prospects a thoroughly detailed picture of what their life will be like if they purchase the product or service. Describe in vivid detail how it will improve their life, or the end result they will receive.
A common way of doing this is using variations of phrases like: "Imagine how you'd feel if...", or "How would you like to be able to..." and then simply plugging in a clear, vivid description of one or more of the benefits they will enjoy with your product.
How about an example...
"Imagine you, having tight, firm, chiseled six-pack abs, that catch the eyes and attention of every woman around as
soon as you take off your shirt."
4. Build "Yes momentum". By doing this, you not only get the prospect to agree with you, but also get him to sell himself on your product or service. People hate to be "sold", so if you can get your prospect to sell himself, it makes your job infinitely easier.
You do this by asking the prospect questions that unless he's quite foolish, or not a prospect at all, he will inevitably say "yes" to. Questions that make the reader believe that he really wants the benefits of your product or service.
Questions like: "Would you like to know the secrets of the smartest, wealthiest, and most successful business owners who consistently earn $15,000, $20,000, even $30,000 or more a month in cash profits, even in the face of the darkest recession the country has faced in decades?"
Only a fool would say no to that. Not only that, but by saying "yes", he essentially just convinced himself that you, or whatever you're selling must have the answer to that question.
Whatever advertising material you're planning to produce, these four methods are some of the most reliable, consistent, effective ways to consistently boost your
response rates. Use them correctly, and watch your response rates soar effortlessly to stratospheric heights.
----------------------------------------------------
Wayne Brown is a marketing consultant and copywriter based
in Marriottsville, Maryland and publisher of the "10 Part Super-charge Your Marketing and Advertising Course" available at http://www.Businessbuildingtechnician.com . He can be reached at Bizmarketing@businessbuildingtechnician.com
I know I have.
Or maybe you forked over thousands to a traditional ad agency or marketing firm, only to get the same dismal result?
If so, then listen up.
Recently I was reviewing a collection of some of the greatest sales letters and ads, written by some of the world's best copywriters, and found that there are a number of techniques that they managed to use repeatedly, to get killer results in their advertising efforts.
Upon further review of my "losing" ads, I almost always found that I had completely neglected to use, or use effectively, one or several of those response boosting techniques.
In this article, I'll reveal four of those powerful techniques you can easily use, to vastly improve the response and profitability of your next advertising
campaign.
1. Use of powerful adjectives and action verbs. Using lots of descriptive words and action verbs in your copy, will submerge your readers in a total sensory experience which allows them to vividly see, feel, taste, touch and smell all of the benefits your product or service has to offer.
Here's an example...
"This deep conditioning treatment will moisturize and strengthen your hair." is a start, but it's not good enough. Using more powerful adjectives and action verbs to describe those benefits, you might say something like this... "This all-natural deep conditioning treatment will replenish moisture-robbed hair, penetrating deep into the strand itself to strengthen it from root to tip. Leaving you with healthy, beautiful, silky-smooth hair."
2. The masterful use of well-crafted similes and metaphors. This might be one of the most powerful copywriting techniques you could ever use. Metaphors allow you to make a direct comparison between two seemingly different objects, as if they were related.
Need an example?
"Having a sprinkler system in your home can dramatically reduce the chances of a fatal fire." This isn't bad, but look at how a metaphor transforms this statement: "Having a sprinkler system is like having a virtual firefighter in your home. It dramatically reduces the chances of a fatal fire."
3. Apply the benefits of the product to the reader. Paint your prospects a thoroughly detailed picture of what their life will be like if they purchase the product or service. Describe in vivid detail how it will improve their life, or the end result they will receive.
A common way of doing this is using variations of phrases like: "Imagine how you'd feel if...", or "How would you like to be able to..." and then simply plugging in a clear, vivid description of one or more of the benefits they will enjoy with your product.
How about an example...
"Imagine you, having tight, firm, chiseled six-pack abs, that catch the eyes and attention of every woman around as
soon as you take off your shirt."
4. Build "Yes momentum". By doing this, you not only get the prospect to agree with you, but also get him to sell himself on your product or service. People hate to be "sold", so if you can get your prospect to sell himself, it makes your job infinitely easier.
You do this by asking the prospect questions that unless he's quite foolish, or not a prospect at all, he will inevitably say "yes" to. Questions that make the reader believe that he really wants the benefits of your product or service.
Questions like: "Would you like to know the secrets of the smartest, wealthiest, and most successful business owners who consistently earn $15,000, $20,000, even $30,000 or more a month in cash profits, even in the face of the darkest recession the country has faced in decades?"
Only a fool would say no to that. Not only that, but by saying "yes", he essentially just convinced himself that you, or whatever you're selling must have the answer to that question.
Whatever advertising material you're planning to produce, these four methods are some of the most reliable, consistent, effective ways to consistently boost your
response rates. Use them correctly, and watch your response rates soar effortlessly to stratospheric heights.
----------------------------------------------------
Wayne Brown is a marketing consultant and copywriter based
in Marriottsville, Maryland and publisher of the "10 Part Super-charge Your Marketing and Advertising Course" available at http://www.Businessbuildingtechnician.com . He can be reached at Bizmarketing@businessbuildingtechnician.com
vendredi 23 janvier 2009
4 Steps To Starting a Profitable Business
Starting a business of your own today is nothing special. As a matter of fact thousands of people start one every day. However starting a profitable business is another story altogether, and in this article we will talk about how you can do just that.
1. Pay attention to the market to you choose your business in. Many people focus on the product, or how much money they can make, when in reality they should be looking at the market first. Your goal very simply is to choose a market where people are currently spending money and then find a way to capitalize on that.
Certain markets continue to do well year after year and are great candidates as a profitable business for you to be in. Anything where people are spending money can be profitable for you.
For example people will spend money on their pets almost before they will their own kids. Selling products on the Internet to pet owners is a great way to make money. Other profitable markets include golf, work at home, weight loss, and so on.
2. If you do not have a product of your own consider joining an affiliate marketing program. This is an excellent way to quickly become profitable because your product is provided for you and so is just about everything you need to succeed. You will be given your own website, marketing materials, company support, training, and so on.
Selling information products is a good idea because of the market for them. This allows you to be more profitable, plus information products are always in demand. When you focus on solving peoples problems you can become profitable very quickly.
3. Start your own website or blog and differentiate yourself from other affiliate marketers. This is good advice today because there could be thousands of people promoting the same product as you using the exact same website.
Today people expect to learn about things before they pull their credit card out. This gives you the opportunity to create pages such as review pages that provide information and help pre-sell your potential customer. Blogging allows you to interact with your customers on a level that a website cannot, so that's a good idea as well.
4. The final point we want to make is you must spend the majority of your time advertising your business online. There are many free or nearly free ways you can do this to help increase your profitability. However you should consider doing paid advertising by reinvesting some of your profits once your business is making sales.
In summary these are four steps to starting a profitable business of your own. An Internet business is a good way to be profitable and a fast way to start too!
----------------------------------------------------
Suzanne Morrison is the webmaster of http://www.homebiz-direct.com and runs her own profitable home business. To learn more about how to start a profitable business with affiliate marketing visit http://www.homebiz-direct.com/make-money-with-affiliate-prog
rams.html
1. Pay attention to the market to you choose your business in. Many people focus on the product, or how much money they can make, when in reality they should be looking at the market first. Your goal very simply is to choose a market where people are currently spending money and then find a way to capitalize on that.
Certain markets continue to do well year after year and are great candidates as a profitable business for you to be in. Anything where people are spending money can be profitable for you.
For example people will spend money on their pets almost before they will their own kids. Selling products on the Internet to pet owners is a great way to make money. Other profitable markets include golf, work at home, weight loss, and so on.
2. If you do not have a product of your own consider joining an affiliate marketing program. This is an excellent way to quickly become profitable because your product is provided for you and so is just about everything you need to succeed. You will be given your own website, marketing materials, company support, training, and so on.
Selling information products is a good idea because of the market for them. This allows you to be more profitable, plus information products are always in demand. When you focus on solving peoples problems you can become profitable very quickly.
3. Start your own website or blog and differentiate yourself from other affiliate marketers. This is good advice today because there could be thousands of people promoting the same product as you using the exact same website.
Today people expect to learn about things before they pull their credit card out. This gives you the opportunity to create pages such as review pages that provide information and help pre-sell your potential customer. Blogging allows you to interact with your customers on a level that a website cannot, so that's a good idea as well.
4. The final point we want to make is you must spend the majority of your time advertising your business online. There are many free or nearly free ways you can do this to help increase your profitability. However you should consider doing paid advertising by reinvesting some of your profits once your business is making sales.
In summary these are four steps to starting a profitable business of your own. An Internet business is a good way to be profitable and a fast way to start too!
----------------------------------------------------
Suzanne Morrison is the webmaster of http://www.homebiz-direct.com and runs her own profitable home business. To learn more about how to start a profitable business with affiliate marketing visit http://www.homebiz-direct.com/make-money-with-affiliate-prog
rams.html
mardi 20 janvier 2009
How To Make Money Without Computer Skills
In the past more companies have outsourced many of the functions of customer service and other aspects of their business. Oftentimes what is overlooked is the opportunity to make money without computer skills by outsourcing your Internet business needs as well. Here are a few ways you can do that.
In this example we are going to use blogging as a way to make money. I want to show you how you can do this without any computer skills at all.
1. The first thing you will need to outsource is setting your blog up. Did you know that for less than $100 you can have a professional blog set up and running to make you
money.
Today blogging platforms such as WordPress offer any Internet business an excellent way to get an online presence very quickly. Having someone set your blog up for you takes the pressure off of you doing it.
2. Affiliate marketing is a great way to monetize your blog. Most affiliate companies offer excellent graphics that you can add to your blog and of course you can outsource this too.
The nice thing about affiliate marketing is the merchants will collect the money and ship the product for you. You earn a commission for doing this.
Another thing you can do is offer a home business opportunity as your product itself. The company that you represent will provide you with marketing materials that you can add to your blog. Again you can outsource that and have your blog builder add the graphics for you.
3. Every blog will need content and you can hire a blog writer to do that for you. Over time the fresh content can be worth many times more than what you pay someone to write
for you. The key to blogging is to social bookmark your blog post and some writing companies will provide this service as well.
4. One of the best ways to make money online is to create back links to your website or blog. You can hire people to post comments in other people's blogs and create back links this way. You can also hire someone to post in discussion forums and brand yourself as an expert on the products you promote.
There is much more than we can write on the subject of outsourcing to make money without computer skills. The point is there are people who will do things for you online and do it at a reasonable price. Your lack of computer skills does not have to stop you from building a successful Internet business.
----------------------------------------------------
Bill Bettler is a full time Internet Marketer who has been helping individuals make money from the comfort of their own home for the past year. If you want to learn how to make $5,000 - $10,000 per month on auto-pilot please view: http://www.OurInfiniteIncome.com/blog
In this example we are going to use blogging as a way to make money. I want to show you how you can do this without any computer skills at all.
1. The first thing you will need to outsource is setting your blog up. Did you know that for less than $100 you can have a professional blog set up and running to make you
money.
Today blogging platforms such as WordPress offer any Internet business an excellent way to get an online presence very quickly. Having someone set your blog up for you takes the pressure off of you doing it.
2. Affiliate marketing is a great way to monetize your blog. Most affiliate companies offer excellent graphics that you can add to your blog and of course you can outsource this too.
The nice thing about affiliate marketing is the merchants will collect the money and ship the product for you. You earn a commission for doing this.
Another thing you can do is offer a home business opportunity as your product itself. The company that you represent will provide you with marketing materials that you can add to your blog. Again you can outsource that and have your blog builder add the graphics for you.
3. Every blog will need content and you can hire a blog writer to do that for you. Over time the fresh content can be worth many times more than what you pay someone to write
for you. The key to blogging is to social bookmark your blog post and some writing companies will provide this service as well.
4. One of the best ways to make money online is to create back links to your website or blog. You can hire people to post comments in other people's blogs and create back links this way. You can also hire someone to post in discussion forums and brand yourself as an expert on the products you promote.
There is much more than we can write on the subject of outsourcing to make money without computer skills. The point is there are people who will do things for you online and do it at a reasonable price. Your lack of computer skills does not have to stop you from building a successful Internet business.
----------------------------------------------------
Bill Bettler is a full time Internet Marketer who has been helping individuals make money from the comfort of their own home for the past year. If you want to learn how to make $5,000 - $10,000 per month on auto-pilot please view: http://www.OurInfiniteIncome.com/blog
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