Here are 4 Easy Ways To Cause an Explosion in Your Advertising Response

Have you ever spent days, weeks, even a month or more slaving away at producing what you thought would be a blockbuster sales letter or ad... only to find it was a total flop?

I know I have.

Or maybe you forked over thousands to a traditional ad agency or marketing firm, only to get the same dismal result?

If so, then listen up.

Recently I was reviewing a collection of some of the greatest sales letters and ads, written by some of the world's best copywriters, and found that there are a number of techniques that they managed to use repeatedly, to get killer results in their advertising efforts.

Upon further review of my "losing" ads, I almost always found that I had completely neglected to use, or use effectively, one or several of those response boosting techniques.

In this article, I'll reveal four of those powerful techniques you can easily use, to vastly improve the response and profitability of your next advertising
campaign.

1. Use of powerful adjectives and action verbs. Using lots of descriptive words and action verbs in your copy, will submerge your readers in a total sensory experience which allows them to vividly see, feel, taste, touch and smell all of the benefits your product or service has to offer.

Here's an example...

"This deep conditioning treatment will moisturize and strengthen your hair." is a start, but it's not good enough. Using more powerful adjectives and action verbs to describe those benefits, you might say something like this... "This all-natural deep conditioning treatment will replenish moisture-robbed hair, penetrating deep into the strand itself to strengthen it from root to tip. Leaving you with healthy, beautiful, silky-smooth hair."

2. The masterful use of well-crafted similes and metaphors. This might be one of the most powerful copywriting techniques you could ever use. Metaphors allow you to make a direct comparison between two seemingly different objects, as if they were related.

Need an example?

"Having a sprinkler system in your home can dramatically reduce the chances of a fatal fire." This isn't bad, but look at how a metaphor transforms this statement: "Having a sprinkler system is like having a virtual firefighter in your home. It dramatically reduces the chances of a fatal fire."

3. Apply the benefits of the product to the reader. Paint your prospects a thoroughly detailed picture of what their life will be like if they purchase the product or service. Describe in vivid detail how it will improve their life, or the end result they will receive.

A common way of doing this is using variations of phrases like: "Imagine how you'd feel if...", or "How would you like to be able to..." and then simply plugging in a clear, vivid description of one or more of the benefits they will enjoy with your product.

How about an example...

"Imagine you, having tight, firm, chiseled six-pack abs, that catch the eyes and attention of every woman around as
soon as you take off your shirt."

4. Build "Yes momentum". By doing this, you not only get the prospect to agree with you, but also get him to sell himself on your product or service. People hate to be "sold", so if you can get your prospect to sell himself, it makes your job infinitely easier.

You do this by asking the prospect questions that unless he's quite foolish, or not a prospect at all, he will inevitably say "yes" to. Questions that make the reader believe that he really wants the benefits of your product or service.

Questions like: "Would you like to know the secrets of the smartest, wealthiest, and most successful business owners who consistently earn $15,000, $20,000, even $30,000 or more a month in cash profits, even in the face of the darkest recession the country has faced in decades?"

Only a fool would say no to that. Not only that, but by saying "yes", he essentially just convinced himself that you, or whatever you're selling must have the answer to that question.

Whatever advertising material you're planning to produce, these four methods are some of the most reliable, consistent, effective ways to consistently boost your
response rates. Use them correctly, and watch your response rates soar effortlessly to stratospheric heights.


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Wayne Brown is a marketing consultant and copywriter based
in Marriottsville, Maryland and publisher of the "10 Part Super-charge Your Marketing and Advertising Course" available at http://www.Businessbuildingtechnician.com . He can be reached at Bizmarketing@businessbuildingtechnician.com